Festival Wins Ten Prestigious Pinnacle Awards Including Bronze Grand Pinnacle
The Festival is thrilled to win ten coveted Pinnacle Awards from the International Festivals & Events Association (IFEA), including bronze in the Grand Pinnacle category. The Grand Pinnacle is IFEA’s highest award, reflecting the best overall festival or event in the world within four different budget categories. The Festival also earned:
- Gold – Best New Promotion for the City in Bloom campaign presented by Capital One Bank
- Gold – Best Event Website for nationalcherryblossomfestival.org
- Silver – Best Children’s Programming for Family Days presented with the National Building Museum and sponsored by Safeway
- Silver – Best Full Length TV Program for the National Cherry Blossom Festival Parade®, nationally syndicated for the first time in 2012
- Silver – Best Single Magazine Display ad for the Pink Tie Party seen in Capitol File magazine
- Silver – Best Event Invitation for the Centennial Tree Planting Ceremony led by First Lady Michelle Obama
- Bronze – Best Media Relations Campaign
- Bronze – Best Mobile App
- Bronze – Best Street Banner featuring the Official Artwork by Peter Max, one of America’s most recognizable artists
All accolades were for the 2012 Festival, honoring the 100-year anniversary of the gift of trees from Tokyo to Washington, DC. The competition draws entries from among the world’s top festivals and events and gives awards in a variety of categories showcasing excellence in advertising, community outreach, sponsorship, education, merchandising, and more.
